EAN: 9781649630148
An NBA and TEDx Star Helps Men Find Their True Source of Strength, While Embracing Authenticity and Vulnerability
Is there a place for the alpha male in todays world? Lance Allred says yesbut its past time to evolve our sense of what alpha means. The old alpha believes he is entitled to success, sees enemies are all around, and thrives on victimhood, he writes. The new alpha male holds himself accountable. He expresses his love with no strings attached and serves ideals bigger than his ego. With The New Alpha Male, Allred brings you a winning game plan for growing, leading, and succeedingwhile staying true to your authentic self.
Allred lived the masculine dreamsucceeding in the hypercompetitive world of the NBAonly to discover that it was really a nightmare. In this book, framed within the context of a basketball game, he helps you break down the outdated ideas our culture presents as truths regarding competition, addiction, fear, gender roles, spirituality, and more. He offers a new playbook built around his Seven Principles of Perseverance to help you discover and bring forth the bold, authentic, and compassionate man waiting to emerge from within you. Join him to learn:
How to take full responsibility for our shortcomings and successes
What it takes to discover your core values and become rigorous in honoring who you are in all circumstances
The keys to understanding yourself and others with clarity, connection, and respect
Why you need to risk failure and endure pain to serve your higher goals and personal growth
How to let go of your sense of what should be so you can act with wisdom and power in the present
Cultivating the courage to discard old identities and trust in the process of your evolution
The New Alpha Male is a gritty, straight-talking guide for any man who is ready to step up and become the sort of empowered, open-hearted leader our world needs.
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An NBA and TEDx Star Helps Men Find Their True Source of Strength, While Embracing Authenticity and Vulnerability
Is there a place for the alpha male in todays world? Lance Allred says yesbut its past time to evolve our sense of what alpha means. The old alpha believes he is entitled to success, sees enemies are all around, and thrives on victimhood, he writes. The new alpha male holds himself accountable. He expresses his love with no strings attached and serves ideals bigger than his ego. With The New Alpha Male, Allred brings you a winning game plan for growing, leading, and succeedingwhile staying true to your authentic self.
Allred lived the masculine dreamsucceeding in the hypercompetitive world of the NBAonly to discover that it was really a nightmare. In this book, framed within the context of a basketball game, he helps you break down the outdated ideas our culture presents as truths regarding competition, addiction, fear, gender roles, spirituality, and more. He offers a new playbook built around his Seven Principles of Perseverance to help you discover and bring forth the bold, authentic, and compassionate man waiting to emerge from within you. Join him to learn:
How to take full responsibility for our shortcomings and successes
What it takes to discover your core values and become rigorous in honoring who you are in all circumstances
The keys to understanding yourself and others with clarity, connection, and respect
Why you need to risk failure and endure pain to serve your higher goals and personal growth
How to let go of your sense of what should be so you can act with wisdom and power in the present
Cultivating the courage to discard old identities and trust in the process of your evolution
The New Alpha Male is a gritty, straight-talking guide for any man who is ready to step up and become the sort of empowered, open-hearted leader our world needs.
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