EAN: 9780470060377
LOGOS AND NO GOS
Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need in order to understand and make the most of:
"Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset."
—Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln's Inn
Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights.
Covering all aspects of rights protection in business—including copyright, designs trade marks, database right and domain names—Logos and No Gos is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights—and avoid inadvertently infringing those of others.
Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need to understand and make the most of:
Ook bij Amazon
Vergelijk de prijs op Amazon.nl
We mailen je binnen 24 uur een antwoord over de Logos and No Gos: How to Understand and Get the Most from Your Brand IP. Geen verkooppraat.
LOGOS AND NO GOS
Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need in order to understand and make the most of:
"Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset."
—Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln's Inn
Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights.
Covering all aspects of rights protection in business—including copyright, designs trade marks, database right and domain names—Logos and No Gos is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights—and avoid inadvertently infringing those of others.
Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need to understand and make the most of:
De Logos and No Gos: How to Understand and Get the Most from Your Brand IP is een product. Op deze pagina vind je de volledige productinformatie, actuele prijzen en reviews.
De Logos and No Gos: How to Understand and Get the Most from Your Brand IP is momenteel verkrijgbaar vanaf € 53,99 bij Bol.com. Prijzen kunnen dagelijks wisselen.
De Logos and No Gos: How to Understand and Get the Most from Your Brand IP heeft (nog) geen eigen reviewscore. Op Productvraag staat gemiddeld een waardering van 4,85/5 op basis van 1178 reviews van bezoekers.
De Logos and No Gos: How to Understand and Get the Most from Your Brand IP is verkrijgbaar bij Bol.com. Klik op een aanbieder om direct naar de productpagina te gaan.
De prijzen worden dagelijks automatisch ververst vanuit onze partnerwebshops. De definitieve prijs inclusief eventuele acties zie je op de webshop zelf.
Productvraag verzamelt productinformatie, prijzen en reviews van Nederlandse webshops op één plek. Zo kun je snel zien wat een product kost, wat gebruikers ervan vinden en waar je het kunt kopen.
